Easy and Smart Ways to Repurpose Your Content

Repurposing content can save valuable time and help reach a wider audience, so why aren’t more companies doing it? Many marketing departments are focused on meeting content schedules and forget about the excellent content they have already produced.

If your team has been creating content for a while, you should have a goldmine of useful information to reformat for other platforms. Here, we’ll look at which content to target and 11 practical ways to repurpose existing content to reach a larger audience.

1. Save Time and Labor

Creating quality content is time and labor-intensive. By reformatting and updating old content or creating new content with the goal of repurposing in mind, you save your team time and effort.

2. Meet Consumers Where They Spend Time

Not everyone in your audience loves to read. Some prefer videos, while others will get most of their information from social media. By adapting the same content for different publishing mediums, you make it easier for a broader audience to find you.

3. Reinforce Your Message for Better Sales

Marketing’s rule of seven says that a prospect will need to see your message an average of seven times to take action and become a customer. Repurposing your content reinforces your message as consumers find you on different channels. Each iteration of your message brings them closer to engaging with you.

4. Boost Your SEO

Content in different formats on the same topic provides additional opportunities to target desired keyword phrases. Repurposed content outside your site can create backlinks to your site, boosting SEO.

5. Raise Your Company’s Profile

Quality content published across different mediums can raise your profile in the industry, helping you gain extra authority as an expert.

6. Get More from Already Published Content

Don’t let fantastic, useful content get buried or forgotten over time. Repurposing your content puts old favorites back to front and center and ensures it remains fresh and relevant. Users who missed your blog post, eBook, or video the first time have another opportunity to see it.