Things to Know About Ghostwriting Services

If you’re planning to use ghostwriting services to create content for your company, you may have lots of questions about hiring a ghostwriter. You might wonder, “Exactly what is ghostwriting?” and “Where can I find a qualified ghostwriter?” You may even wonder what types of content a ghostwriter can create, and what you can expect from a ghostwriting service.

It pays to get educated about ghostwriting before you hire a content creator, that way there are clear expectations on both sides. A good relationship between the ghostwriter or content agency and your company’s marketing team can make the difference between ghostwritten content that doesn’t quite meet the mark and high-quality content that helps you achieve your goals.

What Is a Ghostwriter?

A ghostwriter is a writer who creates content under someone else’s name. Celebrities often hire ghostwriters to pen their memoirs or even novels. But anyone can hire a ghostwriter if they need content for their online marketing campaigns and don’t have the time, capability, or inclination to write it themselves.

Although ghostwritten content usually bears the name of your company president or CEO, you can attribute the work to anyone in your organization, from a product manager to a marketing director. From the reader’s perspective, and also in the view of the search engines, no one will know you or someone in your organization didn’t write the content.

What Types of Content Can a Ghostwriter Create?

Businesses use ghostwriting services to create all types of written content, including:

• Blog posts
• Articles (published on your website or third-party sites)
• Social media content
• Thought leadership articles
• White papers

The complexity of the article and the level of detail required will determine how involved the in-house marketing or executive team should be with content creation. But a quality ghostwriter can handle any type of content, ranging from simple overviews to in-depth topics.

Some ghostwriters or the content agency they work with can also assist with content strategy and SEO, which are also important elements to creating a successful ghostwritten piece.